"Hey, I have this "thing" I need to name. I need to call it something… sexy. Something exciting… you know, something catchy."
If this is you, whether it's a new business name, or a product, or an event or some promotional thing. My friend, you need to say it with zing.
There are lots of things in business that it makes sense to name. You can't just call it any old thing. You need a catchy phrase that gets stuck in your head. But how do you go about doing that… finding that catchy phrase or that perfect name for your 'thing'?
Here are some guiding principles to help (or download the full Naming Worksheet: Say it with Zing here).
Consider the 5 types of names
Naming strategies generally fall into one of five categories (or some combination of them). They are:
You also need to be clear on the scope of your naming project. Ask yourself questions like:
These answers comprise your design brief. Whether you're taking on this project yourself, or enlisting help, everyone needs a creative brief. It will focus your exploration and influence the decision you make in the end.
The creative process
Now you're ready for the fun part. This creative brainstorming process might look something like this.
You may repeat steps 1-3 in various forms as many times as you like, depending on the project or you may move on to step 5.
Choose & Go
That's it. You've taken the creative naming strategy journey and hopefully you have a new name for your 'thing.' Congratulations. You've successfully added some zing to your thing.
Download the full Naming Strategy Worksheet here.
Don't have time for DIY or just need some help? Fill out the contact form or give me a shout and let's chat. I would love to noodle on it for you.
Hi. I'm Barbara Bogue. The name [double b] came from my initials. Here I share tips and advice on marketing, design and copywriting.
Design Hack 10/19
Online Marketing 3/18
Interactive Copy 11/17
Web Refresh 8/17
Naming Zing 7/17
Business Biz 4/17
Brand Audit 2/17
Check out how to write taglines and slogans for your business with this easy, do-it-yourself foolproof formula--yours today. You'll be marketing with zing tomorrow!